Popular Hamilton craft brewer launches initiative to do More for the community

 

Hamilton’s Collective Arts Brewing is looking to do a whole lot More for the community and its artists through a new initiative.

The popular craft brewer announced on Wednesday (May 20) the launch of ‘More.,’ a charitable initiative designed to support the community and inspire creativity.

A press release says that the project was founded on the belief that collective collaboration will make for a more equitable, more inclusive, and more creative world.

The goal of More. is to create paid production opportunities for artists and to financially assist charities in need in their communities.

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We’re excited to introduce you to @collectivemore, our new charitable initiative that aims to inspire creativity and support community. This project was founded on the belief that collective collaboration will make for a more equitable, more inclusive, and more creative world. Our goal is to create paid production opportunities for artists and to financially assist charities in need in their communities.? ? We plan to use a variety of means to champion creativity and community. This new project will be funded through the sale of limited-release beers and merchandise collaborations with artists, where all proceeds will go back to the cause. The first More. merchandise collaboration features @melaniemascle from Montreal Quebec. T-shirts and tote bags are now available for pre-order in limited quantities - link in bio!? ? Other @collectivemore initiatives we currently have on the go: Hand sanitizer, All Together NEIPA, and Ultra Soft IPA. This is just the beginning, together we can champion creativity and community to make the world a better place. Follow @collectivemore to keep up to date!? ? #collectivemore

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Collective Arts says they plan to fund the new project through the sale of limited-release beers and merchandise collaborations with artists, where all proceeds will go back to the cause.

Artists and not-for-profits can submit for funding through the Collective Arts website and funds will be distributed bi-annually through their application process.

The first More. apparel collaboration features the art of Melanie Mascle from Montreal.

T-shirts and tote bags are now available for purchase in limited quantities. Alongside the More merchandise collaboration, Collective Arts has already produced hand sanitizer and two beers as part of their More. initiative in response to COVID-19.

Since its launch on April 21st, Collective Arts and More. have donated 4,500 bottles to essential services and frontline workers.

So far in 2020, Collective Arts has donated $29,000 to hospitality and community non-profits and will aim to reach an annual goal of $60,000 on top of that through their More. initiative, the press release says.

To date, Collective Arts has created over $600,000 of paid work to artists and they see More. as another avenue to get more paintbrushes in hands.

For more information about Collective Arts’ More program, visit their website here.

Photo courtesy Collective Arts’ Facebook page

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