Hamilton residents more excited about Christmas than other Canadians: Survey


Published November 28, 2023 at 12:28 pm

Hamilton christmas people excited holiday season
Hamilton chooses three donated trees each year, including one that will be placed downtown at Gore Park. COURTESY CITY OF HAMILTON

Life hasn’t been easy for many these past few years and while inflation and the rising cost of living are making some people understandably cranky about holiday spending, a recent survey suggests Hamilton residents are still looking forward to Christmas.

According to a survey of 3,0000 Canadians conducted by bestcasinosites.net, a third of respondents aren’t too excited about the holiday season. 

The survey found that New Brunswickers—often seen as the most cheerful Canadians—are actually the “bah humbuggiest.” 

On a scale of one to 10, New Brunswick residents rate their excitement at 6.3 on average–lower than the Canadian average of 7.4. In Ontario, people seem to be excited about the holiday season (but just a little less excited than in Quebec). 

As far as Hamilton goes, the survey suggests respondents rated their excitement at an average of 7.9–a little above the Canadian average. Cities more excited than Hamilton include Oshawa, Mississauga, Gatineau, Montreal, Oakville, Richmond Hill and others. 

Cities less excited include Vaughan (4.6), London (5.9), Burnaby (6.3), Calgary (7), Quebec City (7.2), Toronto (7.6), Ottawa (7.7) and others. 

According to the survey, Ontario is the most polarized province. While residents of Windsor (9.2) can’t wait for Christmas, people from Vaughan are decidedly not feeling festive this year. In fact, Vaughan residents appear to be the least excited in all of Canada. 

The survey says 15 per cent of Canadians say they’re indifferent toward the holidays, while 13 per cent say they stress them out. The survey says that while people report feeling joy at the prospect of Christmas, others feel lackadaisical and anxious.

Loneliness was also reported amongst respondents, according to the survey. 

As for what’s driving negative emotions, the survey says money is weighing heavily on Canadians this year. Nearly three-quarters—71 per cent—of Canadians say that the economic pressure of the holiday season limits their ability to enjoy Christmas. 

The survey also said that 61 per cent of respondents report that family obligations negatively affect their mood around the holidays, and 73 per cent say that social obligations—work parties, gatherings with friends, etc.—dampen their holiday spirit.

Only 32 per cent of respondents said they feel more stressed about work during the Christmas season. 

The survey also found that few Canadians reported feeling a faith-based tie to the season, with only 12.5 per cent saying they attend religious services during the holiday season. Canadians are overwhelmingly more likely to participate in gift-giving—79 per cent—or decorating—63.4 per cent—than in religious events.

The survey also found that 54 per cent of respondents said that the representation of Christmas in the media and advertisements doesn’t align with their personal holiday experience.

“An overwhelming 71 per cent of Canadians say they feel increased financial pressure during the holiday season, and 54 per cent say they don’t feel like Christmas is represented appropriately in media and advertising,” the survey reads.

inthehammer's Editorial Standards and Policies advertising